Monday, October 13, 2014

Tawasol shapes mobility market through new incubator fund and Go App development platform


MENA’s leading app developer also launches official FC Barcelona Studio app in the presence of Barca officials

Dubai - Monday, October 13th, 2014: Tawasol, the leading digital strategy and software development firm that specialises in developing customised mobile apps in support of clients’ business goals, has announced a raft of announcements on the second day of GITEX to reshape app development for mobile devices in the GCC. The announcements came during a press conference that was held in Sharjah Hall A at Dubai World Trade Center as part of GITEX 2014.
First up, Tawasol has announced the launch of its Go App building service that offers a democratic, accessible route for companies and individuals to build apps as per their business needs with a fraction of the cost and hassle associated with conventional development.

“His Highness Sheikh Mohammad bin Rashid Al Maktoum has been an inspiration for us, with his directive to introduce Smart Government and mobility to Dubai’s public sector. We wanted to take that message far and wide. We’ve therefore sunk considerable resources and R&D into developing a robust, easy to use, highly accessible platform for users to create their own apps and deliver value by interacting with their audiences across mobile devices,” said Dr Osama Moustafa, CEO of Tawasol.

The company has also unveiled a new partnership with Kuwaiti firm Impulse International, a company that was established to be a unique venture capital company that invests in ICT and transfers technology into the region through its investments. Impulse is a subsidiary of National Technology Enterprises Company (NTEC), which is a fully owned subsidiary of Kuwait Investment Authority (KIA). The partnership will see the concern invest in Tawasol and also partner with it in developing new cutting edge projects. The move is expected to strengthen Tawasol’s presence in Kuwait while giving Impulse, access to a portfolio of cutting edge expertise in the mobility sphere.

Together with Impulse International, Tawasol has also announced the launch of a new talent incubator called Fikkraa– an initiative that supports and sponsors young Arab developers in turning ideas into viable, profitable and sustainable mobility apps that showcase the creativity and talent within the Arab world.

“The incubation, support and sponsorship of Arab entrepreneurial talent have been dominating conversations across the Middle East. We have as much raw talent in the region as anywhere in the world. What we need to bring about a Silicon Valley entrepreneurial transformation is to make available the support, financing and facilitation infrastructure that can turn good ideas into great, profit-making models that change the world. Fikkraa wants to find good ideas, groom and support them, and turn them into great apps that have the potential to generate revenue,” Dr Moustafa added.

Finally, FC Barcelona, in association with Tawasol, launched the new official app FCB Studio appon the App store and Google Play. FCB Studio app is designed to open a new social and digital platform for the FC Barcelona’s community. The app is designed to help the renowned football club engage more deeply with its global multilingual fan base across social and digital spaces.

Worldwide Barça fans can capture photos of themselves next to their favourite players, edit themand instantly share on their social networks. FCB Studio is a must-have app for any true FC Barcelona supporter. It allows fans access to hundreds of new, updated images of FCB players, and lets them connect with a community of millions of FC Barcelona fans worldwide.

Powerful photo-editing feature allows users to use the app’s image library to create unforgettable moments with their footballing heroes before submitting the tailored images to the app’s social networks. The top ten most liked images stand a chance of winning a trip to Camp Nou, FC Barcelona’s legendary home.

For the football club, the app’s advanced functionality makes it incredibly easy to disseminate compelling content. All content can be tailored for groups and even individuals based on interests, demographics and geographies.

“We are delighted to be able to help a club of FC Barcelona’ renown reach out to fans across the world. Football is a game that stirs passions and gets hearts racing worldwide. With the FC Barcelona Studio app, supporters all over the world will get the live the Barca experience every day. The app is amazingly intuitive and has advanced photo-editing and social media functionality so people can reach out, connect and share, with a larger community of global fans,” Dr Moustafa said.

This is Tawasol’s seventh consecutive participation at GITEX. Situated at stand MAC6 -10, Hall 6, Dubai International Convention & Exhibition Centre, Tawasol is making its mark on the exhibition floor with a stream of new announcements, app demos, launches and a showcase of new app technologies.


“IT and mobility will be the next big wave in the Gulf, after oil and real estate. Tawasol is extremely confident in the vast opportunities this sector will offer to investors and entrepreneurs alike, and is looking to become involved an early stage to help shape circumstances,” concluded Dr Moustafa. 

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